One thing that you should know is that the majority of businesses understand the power of search when it comes to attracting customers to their websites. You should also know that having a lot of people visiting your site does not mean a lot when they are not the right people. Besides, it will be worse when you have invested in the quality website, sorted SEO, written quality content but you cannot manage to sell. One good thing is that we have very many signs that will tell you that your traffic quality is poor and you need to make some changes. By the end of this topic, you will be able to discover more signs of poor quality website traffic.
The first thing is time spent on your site. Like when someone arrives on your homepage and leaves without looking deeper into your site, it will mean that they are not the right customers. This is something that you can analyze using categories such as bounce rate, time spent on your site and the average number of page views. But one thing that you should understand that this might be happening for a reason. This might be because your messaging is off or your site does not explain itself properly. If that is the case, you should revisit your strategies and refocus on your SEO efforts to make sure that you are attracting the right people.
Apart from that, we have when the visitors are arriving through the wrong keywords. It is possible that you are ranking for the wrong terms and thus why you should keep close on keywords used to find your site. This might also because the wrong page is ranking for the keyword that you are using and this will make your visitors land on an irrelevant page different from what they are looking for. For that matter, you will have to hire the best SEO services so that they can help you in correcting the issue with keywords making the clients find what they are looking for.
Last but not least, we have poor conversion rates. You find that several businesses fail to convert visitors into customers after investing a lot of money in SEO services thus resulting in low sales. Besides, you should know that the quality of traffic can best be measured using your conversion rate. One thing that you should do if things are not going the right way is to reach out for an SEO firm of conversion rate optimization to help in boosting your conversion rate.